2012年外销员考试《外贸外语》模拟试题9及答案
- 第1页：单选题1-10及答案
- 第2页：单选题11-15及答案
- 第3页：单选题16-20及答案
- 第4页：单选题21-25及答案
- 第5页：单选题26-30及答案
- 第6页：判断题31-40及答案
- 第7页：阅读理解
- 第8页：完成句子
1.The GATT negotiations that created the WTO were known as the：（ ）。
A.Kennedy Round
B.Tokyo Round
C.Geneva Round
D.Uruguay Round
【答案】D
2.The purpose of the General Agreement on Tariffs and Trade （GATT） was to：（ ）。
A.attract emerging economies into trade alliances with the United States.
B.eliminate barriers to free trade.
C.regulate currency rates.
D.set fair labor standards for the industrialized nations.
【答案】B
3.Which of the following in not a form of non-tariff barriers to trade？（ ）。
A.Customs duty
B.Quotas
C.Subsidies
D.Standards
【答案】A
4.A penalty duty to offset a subsidy is：（ ）。
A.protective tariff
B.revenue tariff
C.anti-dumping tariff
D.countervailing tariff
【答案】D
5.If foreign official make it time-consuming and complicated to get goods through customs， this is an example of a：（ ）。
A.tariff
B.customs inspection procedure
C.quota
D.government procurement practice
【答案】B
6.Russia imposed limits on how much poultry， beef and pork could be imported into the nation from the EU.What type of non-tariff barrier did Russia use？（ ）。
A.quota
B.subsidy
C.customs classification
D.duties
【答案】A
7.A tax of 20 cents per unit of imported cheese would be an example of（ ）。
A.a tariff
B.a quota
C.a green barrier
D.a licence
【答案】A
8.What is marketing？（ ）。
A.Setting up a market stall
B.Buying as many products as you can
C.Selling as many products as possible
D.Identifying and satisfying consumer needs and wants.
【答案】D
9.Polaroid is aiming its Cool Cam camera at teenagers.Teenagers are Polaroid’s：（ ）。
A.audience
B.target audience
C.target market
D.focus group
【答案】C
10.There are four main elements of the marketing mix.Three of these are distribution， price， and communication.What is the fourth element？（ ）。
A.packaging
B.consumer behavior
C.product
D.logistics
【答案】C
专题推荐：2012年外销员考试备考冲刺专题
试题推荐：
外经贸综合业务习题10套及答案 国际贸易习题6套及答案 判断题10套及答案
2012年外销员资格考试外经贸综合业务试题汇总 外销员考试强化训练汇总
真题推荐：外销员考试外贸综合业务试题汇总 外销员考试外贸英语试题汇总
更多试题请添加：外销员考试题库应用平台，免费注册即刻体验！
本文导航- 第1页：单选题1-10及答案
- 第2页：单选题11-15及答案
- 第3页：单选题16-20及答案
- 第4页：单选题21-25及答案
- 第5页：单选题26-30及答案
- 第6页：判断题31-40及答案
- 第7页：阅读理解
- 第8页：完成句子
11.Which of the “4P’s” of the marketing mix concern how much a customer pays for the good or service being offered？（ ）。
A.promotion
B.place
C.product
D.price
【答案】A
12.A business wishes to meet the needs and wants of customers better by delivering a high quality service.Which element of the marketing mix will the business focus of to achieve this？（ ）。
A.product
B.place
C.promotion
D.price
【答案】A
13.Kimberley Scott is a large business that makes the toilet tissue known as “Andrex”.What is “Andrex” for Kimberley Scott？（ ）。
A.A trade mark
B.A service
C.A market segment
D.A brand name
【答案】A
14.The way in which products are sold is known as a：（ ）。
A.marketing channel
B.distribution channel
C.promotional channel
D.marketing source
【答案】B
15.Distribution is one of the four marketing mix variables because（ ）。
A.products must be available when and where consumers want to purchase them.
B.it increases the cost of goods.
C.it keeps wholesalers busy.
D.all of the above.
【答案】A
专题推荐：2012年外销员考试备考冲刺专题
试题推荐：
外经贸综合业务习题10套及答案 国际贸易习题6套及答案 判断题10套及答案
2012年外销员资格考试外经贸综合业务试题汇总 外销员考试强化训练汇总
真题推荐：外销员考试外贸综合业务试题汇总 外销员考试外贸英语试题汇总
更多试题请添加：外销员考试题库应用平台，免费注册即刻体验！
本文导航- 第1页：单选题1-10及答案
- 第2页：单选题11-15及答案
- 第3页：单选题16-20及答案
- 第4页：单选题21-25及答案
- 第5页：单选题26-30及答案
- 第6页：判断题31-40及答案
- 第7页：阅读理解
- 第8页：完成句子
16.The type of distribution channel used when a farmer sells fruit to a consumer at a roadside stand would be best called（ ）。
A.indirect
B.direct
C.regulated
D.irregular
【答案】B
17.Most producers do not sell their goods directly to _____.（ ）。
A.final users
B.retailers
C.wholesalers
D.selling agents
【答案】A
18.Promotional success results from（ ）。
A.a combination of communication efforts
B.good advertising
C.television advertising
D.internet access
【答案】A
19.Advertising is：（ ）。
A.Personal paid form of communication.
B.A non personal paid form of communication.
C.Using coupons to obtain discounts.
D.Sending publicity material to named respondents.
【答案】B
20.Promotion activities other than advertising， publicity， and personal selling that stimulate interest， trial or purchase by final customers or others in the channel is called：（ ）。
A.pushing
B.pulling
C.sales promotion
D.integrated marketing communications
【答案】C
专题推荐：2012年外销员考试备考冲刺专题
试题推荐：
外经贸综合业务习题10套及答案 国际贸易习题6套及答案 判断题10套及答案
2012年外销员资格考试外经贸综合业务试题汇总 外销员考试强化训练汇总
真题推荐：外销员考试外贸综合业务试题汇总 外销员考试外贸英语试题汇总
更多试题请添加：外销员考试题库应用平台，免费注册即刻体验！
本文导航- 第1页：单选题1-10及答案
- 第2页：单选题11-15及答案
- 第3页：单选题16-20及答案
- 第4页：单选题21-25及答案
- 第5页：单选题26-30及答案
- 第6页：判断题31-40及答案
- 第7页：阅读理解
- 第8页：完成句子
21.Personal selling involves：（ ）。
A.selling a product over the internet
B.selling a product through personal recommendations.
C.selling a product one to one.
D.selling a product through multiple chains.
【答案】B
22.Which of the following is not a method of promotion？（ ）。
A.product development
B.advertising
C.personal selling
D.publicity
【答案】B
23.When GM sends sales representatives to encourage dealers to stock more minivans， it is using（ ）。
A.publicity
B.advertising
C.personal selling
D.sales promotion
【答案】C
24.A firm uses the markup pricing method.The cost price of the product is $495 and the markup percentage is 33.3%.What will the selling price be？（ ）。
A.$165
B.$220
C.$495
D.$660
【答案】D
25.Documentary drafts require various shipping documents such as ____.（ ）。
A.bills of lading
B.insurance certificates
C.commercial invoices
D.A， B， and C
【答案】D
专题推荐：2012年外销员考试备考冲刺专题
试题推荐：
外经贸综合业务习题10套及答案 国际贸易习题6套及答案 判断题10套及答案
2012年外销员资格考试外经贸综合业务试题汇总 外销员考试强化训练汇总
真题推荐：外销员考试外贸综合业务试题汇总 外销员考试外贸英语试题汇总
更多试题请添加：外销员考试题库应用平台，免费注册即刻体验！
本文导航- 第1页：单选题1-10及答案
- 第2页：单选题11-15及答案
- 第3页：单选题16-20及答案
- 第4页：单选题21-25及答案
- 第5页：单选题26-30及答案
- 第6页：判断题31-40及答案
- 第7页：阅读理解
- 第8页：完成句子
26.If a letter of credit can be neither cancelled nor modified without the consent of all parties， it is known as _____.（ ）。
A.revolving
B.irrevocable
C.revocable
D.unconfirmed
【答案】B
27.This document is needed for preferential rates of import duties.（ ）。
A.certificate of origin
B.inspection certificate
C.special purpose document
D.insurance certificate
【答案】A
28.A foreign importer agrees to pay CIF.What has the importer agreed to pay？（ ）。
A.a currency exchange fee
B.a free on board freight fee
C.cost， insurance， and freight to the destination
D.freight to a named port
【答案】C
29.A commercial invoice is issued by _____.（ ）。
A.exporter
B.exporter's bank
C.importer
D.importer's bank
【答案】A
30.A bill of lading does not serve this function.（ ）。
A.document of title
B.receipt of goods
C.insurance certificate
D.contract of carriage
【答案】C
专题推荐：2012年外销员考试备考冲刺专题
试题推荐：
外经贸综合业务习题10套及答案 国际贸易习题6套及答案 判断题10套及答案
2012年外销员资格考试外经贸综合业务试题汇总 外销员考试强化训练汇总
真题推荐：外销员考试外贸综合业务试题汇总 外销员考试外贸英语试题汇总
更多试题请添加：外销员考试题库应用平台，免费注册即刻体验！
本文导航- 第1页：单选题1-10及答案
- 第2页：单选题11-15及答案
- 第3页：单选题16-20及答案
- 第4页：单选题21-25及答案
- 第5页：单选题26-30及答案
- 第6页：判断题31-40及答案
- 第7页：阅读理解
- 第8页：完成句子
31.The marketing mix blends such elements as product， price， distribution， and communication so that marketers can reach their marketing goals.
【答案】F
32.In pricing a product/service， only the price charged for similar products and services need to be considered.
【答案】F
33.A channel of distribution is any series of firms （or individuals） who participate in the flow of products to final user or customer.
【答案】T
34.The marketing concept applies to production firms， but not to service industries.
【答案】T
35.Sales promotion is another term for advertising and encompasses the same things.
【答案】F
36.A company pays the media for publicity.
【答案】F
37.A final consumer buys a product or service to sell to others.
【答案】F
38.Dumping occurs when a firm disposes of excess inventories on foreign markets by selling abroad at lower prices than at home.
【答案】F
39.CIFC2% means the CIF price includes a 2% commission for the commission agent.
【答案】T
40.Ocean transport has the attraction of being the least efficient mode of transport.
【答案】F
专题推荐：2012年外销员考试备考冲刺专题
试题推荐：
外经贸综合业务习题10套及答案 国际贸易习题6套及答案 判断题10套及答案
2012年外销员资格考试外经贸综合业务试题汇总 外销员考试强化训练汇总
真题推荐：外销员考试外贸综合业务试题汇总 外销员考试外贸英语试题汇总
更多试题请添加：外销员考试题库应用平台，免费注册即刻体验！
本文导航- 第1页：单选题1-10及答案
- 第2页：单选题11-15及答案
- 第3页：单选题16-20及答案
- 第4页：单选题21-25及答案
- 第5页：单选题26-30及答案
- 第6页：判断题31-40及答案
- 第7页：阅读理解
- 第8页：完成句子
To understand the marketing concept， it is only necessary to understand the difference between marketing and selling.Not too many years ago， most industries concentrated primarily on the efficient production of goods， and then relied on "persuasive salesmanship" to move as much of these goods as possible.Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing， on the other hand， focuses on the wants of consumers.It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them.This eye-on-the-consumer approach is known as the marketing concept， which simply means that instead of trying to sell whatever is easiest to produce or buy for resale， the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent（慈善的）or that consumer satisfaction is given priority over profit in a company.There are always two sides to every business transaction - the firm and the customer - and each must be satisfied before trade occurs.Successful merchants and producers， however， recognize that the surest route to profit is through understanding and catering to customers.A striking example of the importance of catering to the consumer presented itself in mid-1985， when Coca Cola changed the flavor of its drink.The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke， which was then marketed alongside the new.King Customer ruled！
41.The marketing concept discussed in the passage is， in essence， _____.
A.the practice of turning goods into money
B.making goods available for purchase
C.the customer-centred approach
D.a form of persuasive salesmanship
【答案】C
42.What was the main concern of industrialists before the marketing concept was widely accepted？
A.The needs of the market.
B.The efficiency of production.
C.The satisfaction of the user.
D.The preferences of the dealer.
【答案】A
43.According to the passage， "to move as much of these goods as possible" （Lines 3-4， Para.1） means "______".
A.to sell the largest possible amount of goods
B.to transport goods as efficiently as possible
C.to dispose of these goods in large quantities
D.to redesign these goods for large-scale production
【答案】A
44.What does the restoration of the Classic Coke best illustrate？
A.Traditional goods have a stronger appeal to the majority of people.
B.It takes time for a new product to be accepted by the public.
C.Consumers with conservative tastes are often difficult to please.
D.Products must be designed to suit the taste of the consumer.
【答案】D
45.In discussing the marketing concept， the author focuses on _____.
A.its main characteristic
B.its social impact
C.its possible consequence
D.its theoretical basis
【答案】A
专题推荐：2012年外销员考试备考冲刺专题
试题推荐：
外经贸综合业务习题10套及答案 国际贸易习题6套及答案 判断题10套及答案
2012年外销员资格考试外经贸综合业务试题汇总 外销员考试强化训练汇总
真题推荐：外销员考试外贸综合业务试题汇总 外销员考试外贸英语试题汇总
更多试题请添加：外销员考试题库应用平台，免费注册即刻体验！
本文导航- 第1页：单选题1-10及答案
- 第2页：单选题11-15及答案
- 第3页：单选题16-20及答案
- 第4页：单选题21-25及答案
- 第5页：单选题26-30及答案
- 第6页：判断题31-40及答案
- 第7页：阅读理解
- 第8页：完成句子
Ⅳ.Put the following sentences into right order according to export-import procedure （10%）：
A.If credit terms and conditions conform to sales contract， Seller prepares goods and documentation， and arranges delivery of goods to carrier.
B.Documents release to Buyer after payment.
C.Issuing bank examines the documents and draft for compliance with credit terms.If complied with， Seller’s draft is paid.
D.Advising bank， usually in Seller’s country， forwards letter of credit to Seller informing about the terms and conditions of credit.
E.Issuing bank request another bank， usually a correspondent bank in Seller’s country， to advise， and sometimes confirm， the credit.
F.Bank sends the documents and draft to the issuing bank.
G.Negotiating bank examines the documents and draft for compliance with credit terms.If complied with， bank will negotiate or pay.
H.Buyer applies to the issuing bank， usually in Buyer’s country， for letter of credit in favor of Seller.
I.Seller and Buyer conclude a sales contract， with method of payment usually by letter of credit.
J.Seller presents documents evidencing the shipment and draft to negotiating bank named in the credit.
【答案】
1.I 2.H 3.E 4.D 5.A
6.J 7.G 8.C 9.F 10.B
专题推荐：2012年外销员考试备考冲刺专题
试题推荐：
外经贸综合业务习题10套及答案 国际贸易习题6套及答案 判断题10套及答案
2012年外销员资格考试外经贸综合业务试题汇总 外销员考试强化训练汇总
真题推荐：外销员考试外贸综合业务试题汇总 外销员考试外贸英语试题汇总
更多试题请添加：外销员考试题库应用平台，免费注册即刻体验！